Dedicated IP on Shared Hosting – Myths and Truths
Shared web hosting is a much more affordable option then VPS hosting or dedicated hosting, so this is the reason why many users first choose shared web hosting for the development of their website business adventure. However, with shared web hosting one server can be home to hundreds, even thousands, of websites – and because they are all located on the one server, they usually share the same IP address. However, just as in the real world sharing something with a number of people can cause a problem, the same goes for the virtual world, which is the reason why you should think of getting a dedicated IP address. A static IP address is an IP address used only by your website. There are three important reasons why you should have your own address, especially if this is your business website.
Many anti-spam services don’t just block individual email addresses, but entire IP addresses. If such a service marks just one user with whom you use shared web hosting, it is very likely that anti-spam services around the world block your shared IP address. Basically it means that no one else sends emails from your IP address, so you will not get blocked for someone else’s mistakes.
2) “Bad neighbors”
Just as in the case where spammers with whom you share an IP address on the shared web hosting your emails can be blocked as spam, your websites can also be blocked as “dangerous”. If another website on the shared web hosting is infected with malware or a virus, or has illegal or immoral content, search engines such as Google and Yahoo will block your website as well.
This means that your content will be completely separate from content on other websites on the shared web hosting.
3) Search Engine Optimization
Besides eliminating risks related to spam and malware, and illegal or immoral content on others’ websites on the shared web hosting, it also helps with SEO. Google supposedly considers websites with a dedicated IP address more serious because they present additional initiative related to website content presentation to users. Even if it doesn’t have any real effect on SEO, the mere fact that you will be saved from penalization for someone else’s malware and spam on the shared web hosting is beneficial enough.