Email Marketing Trends 2016
Email marketing is the form of direct marketing and effective method for reaching out to customers directly. While some argue that social media is better than email marketing, the number of people getting converted to leads are coming through email marketing services.
Commonly emails are sent to customers who have previously signed up for a newsletter by providing contact details. So targeting those customers with accurate precision is possible through email marketing only. Many organizations still believe that email marketing is very important to their business. The strategies that are adapted for email marketing need to be modified for increasing the relevancy.
Most of the emails are being opened on mobile and tablets than on desktops. By incorporating a mobile friendly web design make it easy to read. While sending newsletters the templates should be tested whether it looks different on different screen sizes. In 2016 more mobile views will be coming from mobile devices through the email.
Another major change that will be going to happen will be emails delivered based upon geographical location, this will be possible with applications which can be customized to send emails.
Many social media are offering messaging services which are similar to emails. As Google plus and Facebook offer emails which can be used to receive emails more social media will be offering emails in the future.
The amount of spam mails received has decreased over the years. With the entering of gmail tabs the amount of spam being read has declined to a lower amount. Within the coming 5 years, almost 100% reduction in spam can be predicted. So signing up newsletters and sending emails to the subscribed readers will dominate in the coming years.
As more people will be reading emails which are filtered by spam the amount of reaching for subscribed mails will be higher. This will increase the trust among consumers for the marketer. More tailored content will be available for people to consume through emails.