Nowadays most businesses especially start-ups prefer to build their websites from templates because they consider it to be very cheap and simple. Although a website will remain a website whether it is designed from a template or built from scratch, the problem is that template site are not always appropriate. If there is anything that works these days, it is having a business site that can be tailored to your needs. You need a business sites that will not merely be a website, but the type that would be appealing to customers and also speak for your brand. You cannot compete favourably with a website that says very little about your business. You will only appear as a “joke” to some of your potential customers. It is good to save money but not when you stand to lose valuable customers due to a wrongly implemented web design.

Experience shows that you have more chances of attracting visitors when you have a unique website that is designed to portray your business brand. It is only such websites that can convert visitors to regular customers. Although it may cost you more than a site designed from a template but the benefits will eventually outweigh the cost.

A custom website design puts your company in the frontline. Like I said earlier, if you want to compete favourably with your competitors, you need a website that speaks more for your business; not some software manufactured page that allows you to paste some contents and few other things. Just like your company’s brand, your website is the image of your business and when you fail to get it right, every other thing you do might just be a waste of time.

Using a website template comes with a lot of limitation especially for a business that wants to grow. The features you will get by using it may not remain enough or even relevant as your business grows. In fact most webmasters quickly outgrow their template sites even before they know it. They eventually have to settle for the custom designed sites which they initially ignored, thus spending more.

Furthermore, a custom web design is expandable and has a high return on investment. You don’t need to build another business website when your business needs increases; instead you can expand your existing custom website to include more pages or e-commerce features as you wish.

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