When it comes to marketing your website through social media, Facebook is probably your best shot. With millions of users from around the globe, you can only dream of making your website the next big thing. Promoting your website is the best thing you can do for your business to attract more customers. However it is not every time that Facebook is effective for reaching more audience and increasing traffic; if Facebook is to be a valuable marketing tool for you, then you have how to learn to use it properly.

There is so much to exploit from a social networking site like Facebook. You could either adopt a paid advertising campaign or a free promotional campaign. Both can be used to your advantage if you know how to go about it. However the first step to promoting your website or blog with Facebook is to open your own Facebook account which is free and easy. Then you can go on to do some customization on your page, perhaps to depict the image of your brand. Next thing to do is to start sharing your page among friends and fans. Finally you can start promoting your website to attract more people. Below are the easiest and most effective ways to start running promotions.

• Creating a Facebook page and choosing an appropriate category for your business brand. Use relevant pictures, texts and website logo in order to look professional
• You can use Facebook paid advertisement to facilitate the promotion of your site. You can choose a click per view or a set fee plan.
• You have to actively engage your Facebook community if you want to record success in your marketing campaign. Try to network with other users; people that share similar interest. Create wall posts frequently and comment on those posted by others. Use page likes to get more attention. Serve relevant content regularly. Before you know it, people will start subscribing.
• Use promotions to attract more people. Make sure they are aware of the offers and products you have on your site at every point in time.

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